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Magenta Technology

Products / Magenta




highly advanced taxi dispatch & private hire software platform

Automatic Allocation Module

saves you money and enables more bookings

Over 10 years of experience in automating operations within navigation-based businesses has allowed us to create a ground-breaking Intelligent Auto Allocation module that provides our customers with a significant competitive advantage. It guarantees immediate, more accurate, job distribution without the human errors that can occur under building pressure.

Echo private hire dispatch software automatically dispatches up to 97% of jobs and enables the number of dispatchers on duty to be reduced by up to 40%. This allows your company to save driving time, optimise fuel savings and reduce staffing costs delivering bottom line results.

By choosing the fully automatic mode, based on the dynamic real-time scheduling and dispatch engine, the intelligent auto-allocation assigns with equal amounts of work to all drivers based on idle time and up-to-date earnings. Everyone has the same opportunity to earn – vital when it’s a struggle to retain your best drivers.

White Labelled Mobile Apps

let you increase the number of bookings

Echo offers customisable branding on iPhone or Android mobile apps for passengers and drivers. We’ll do the branding, publishing, store search optimisation, support and maintenance, to provide you with a truly unique looking app. Echo’s easy-to-use apps will help you increase bookings and make your business more accessible. The user-friendly interface of both our mobile applications and web portal gives your corporate clients and regular passengers a new facility to book a car in just 3 taps. Inspire your Corporate clients and regular passengers to book by sending them push notifications and marketing messages. This can improve your retention rate by up to 25%. The user-friendly mobile app for drivers makes it possible to accept orders and find addresses on the map quickly, saving time for each job.

Third Party Integration

gives you more bookings from partner networks

Echo can operate as a stand-alone platform or as a part of your existing setup due to the smooth and feature rich integration with 3rd party software and systems. The Echo taxi dispatch software already has a list of integral interfaces with aggregators and booking platforms, including OneTransport, Groundscope, Concierge, CityFleet, providing new opportunities to gain access to additional orders and delivering growth in the fast lane.

Aggressive Roadmap

drives your business forward

Today companies need to be flexible to survive in a rapidly changing market. We have a clear roadmap and a strong development team, created to respond to the needs of our customers. We aim to continuously deliver new features and provide regular, free system updates. Our expert technical support team is ready to help you by phone, email or via public forums.

Corporate Accounts

gives rich functionality to increase bookings

Echo allows you to work with private and corporate clients, which can significantly increase the number of jobs your company handles each day. Control your corporate accounts via our flexible platform with settings adjustable both for managers and end-users. Corporate accounts are typically managed by the client account administrator, with flexible permissions available for internal corporate users of the web portal. Invoices are sent to сorporate accounts at regular intervals. All corporate accounts can be customised to meet the needs of your clients.

  • Adelte, Spain

  • Gilardoni, Italy

  • COBUS, Germany

  • SIMAI, Italy

  • Bradshaw, UK

  • Caetano, Portugal

  • JJCC, China

  • TiPS, Slovenia

  • PosiCharge, USA

  • Magenta Technology, UK

  • Kronenburg, The Netherlands

  • ULMA, Spain

  • E-VIBALL, China

  • StartPac, USA

ISO 9001:2015

ADA is an ISO-certified establishment, which represents:

  • World-class manufacturers of Ground Support Equipment (GSE) comprising airside buses
  • VIP shuttle coaches
  • Tow bar and Tow bar less (TBL) diesel and battery-operated pushback tractors for all commercial and private Jets